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Intangible assets are assets with value that you can’t touch. They come from rights or privileges that let a business earn future benefits. A franchise fits this because it grants the contractual right to operate under a brand and system, creating future earnings even though there’s no physical object to touch. In contrast, cash, land, and buildings are physical resources you can see and touch, so they’re tangible assets. Therefore, the franchise is the example of an intangible asset.